Content Blueprint.
Stop guessing.
Start building visibility with intention.
We examine your complete content ecosystem - what you’re saying, where you’re showing up, what’s connecting and what’s getting in the way - then turns those findings into a clear, actionable visibility roadmap.
Your content may not be the problem.
The system behind it might be.
Publishing more content will not fix unclear positioning, disconnected platforms or a strategy that isn’t tied to your larger goals.
Our Content Audits and Visibility Blueprints give you an objective, senior-level evaluation of your current presence - and a prioritized plan for making it stronger.
The audit shows us where you are.
The roadmap defines where you go next.
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Positioning + Narrative
Is your message clear, differentiated and aligned with the authority you want to build?
Content Performance
Which topics, formats and creative choices are connecting, and which are consuming resources without delivering meaningful value?
Platform Architecture
Does each channel have a defined role, or are you repeating the same content everywhere without a larger strategy?
Content Systems
Can your current workflow consistently support the quality, frequency and ambition of your content?
Distribution + Discoverability
Are you giving strong content the best opportunity to reach the right audience across social, search and emerging discovery channels?
Business Alignment
Does your visibility support an actual objective - awareness, reputation, audience growth, leads, partnerships or revenue?
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Every engagement is custom tailored to the client, but may include:
A comprehensive audit of your digital and social channels.
Review of your positioning, messaging, and content architecture.
Platform-specific opportunities and recommendations.
Competitive and category visibility review.
Defined content pillars and audience priorities.
Recommendations for cadence, formats and distribution.
Clear KPIs tied to your visibility goals.
A prioritized 30-, 60-, and 90-day action plan.
A 90-minute strategy session with TRMG.
A customized written Visibility Roadmap.
This is not a templated report filled with surface-level observations. It is a working strategy designed to guide your next decisions.
The blueprint.
Clarity is only useful when it leads to action.
Your customized Visibility Roadmap translates the audit into specific next moves:
What to fix now
Immediate opportunities, inconsistencies and avoidable friction.
What to build next
Content pillars, platform roles, workflows and strategic priorities.What to measure
The indicators that reveal whether your visibility is creating meaningful progress.
What to stop doing
Content and activity that no longer support your goals.How to move forward
A sequenced 90-day plan your team can implement internally or with TRMG’s continued support.
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This engagement is built for:
Brands with an established presence but inconsistent results.
Founders and executives ready to build greater authority.
Creators and public figures entering a new phase of growth.
Travel, hospitality, lifestyle and media brands refining their positioning.
Internal teams that need clearer direction and alignment.
Organizations preparing for a launch, pivot or a larger visibility push.
It is especially valuable when you know your current approach could be stronger - but need an experienced outside perspective to identify what should change.
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This is not social media management, content production, or a promise of instant virality.
It is the strategic work that should come before execution: diagnosing the right problems, defining the opportunities and building a smarter system for moving forward.
choose your blueprint.
For an individual, founder or business that needs clarity around one primary platform.
Includes:
Audit of one social platform
Positioning and messaging review
Content-performance analysis
Category and competitor review
Platform-specific recommendations
Prioritized 60-day roadmap
60-minute strategy session
For a brand or personality that needs a connected, cross-platform visibility system.
Includes:
Audit of up to three platforms
Positioning and messaging review
Cross-platform ecosystem analysis
Content-performance patterns
Category and competitor review
Content pillars and platform roles
Cadence and distribution recommendations
KPI framework
Prioritized 60-day roadmap
90-minute strategy session
14 days of post-session clarification support
Enterprise Blueprint
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For organizations with multiple brands, audiences, business units or internal stakeholders.
May include:
Multi-brand or multi-platform analysis
Stakeholder interviews
Audience and channel architecture
Brand and executive visibility alignment
Expanded competitive review
Internal workflow recommendations
Customized implementation roadmap
Executive or team presentation
reach further with true reach+
Blueprint gives you the insights.
True Reach+ helps you keep it current.
Each month, choose the support your business needs most.
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Included with every True Reach+ membership:
Guidance That Evolves
We’ll update your guidance documents to reflect changes to social platform features, published best practices and content recommendations.Plus, choose one each month:
Template Refresh
Receive two new branded photo or video editing templates created within your existing visual system.
OR
Strategy Session
Book one focused 45-minute call with a TRMG social strategist to address a specific content, platform or visibility question.
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A $350 monthly investment with an initial three month commitment.
Membership will continue month-to-month thereafter.
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True Reach+ is exclusively available to Business in a Box clients. Monthly benefits expire at the end of each billing cycle and do not roll over. Additional customization, production and advisory work may be scoped separately.
Why trmg?
Newsroom instincts. Executive-level strategy. A clear path forward.
TRMG was founded by award-winning media executive Brandon Lopez, whose expertise includes leading content and strategy across ABC News, NBC, Hearst and Travel + Leisure. That combination of editorial judgment, audience intelligence and platform strategy informs every recommendation.
you don’t need more disconnected ideas.
you need a clearer strategy.
Find out what’s working, what’s holding you back and what to do next.